Examples of Students Essays

McDonalds strategic analysis Essay Example

McDonalds strategic analysis Essay

Mcdonalds strategic analysis

SWOT Analysis

More Essay Examples on McDonalds Rubric

            Strengths – McDonalds strategic analysis Essay introduction. McDonald’s has a well-established brand that appeals to customers of all age groups and nationalities. More than seventy percent of the company’s restaurants globally are possessed and run by independent local businessmen. McDonald’s is considered as one of the most famous and valuable brands the world over and seizes a chief share in the worldwide branded quick-service restaurant division of the casual eating-out marketplace in practically every nation in which McDonald’s conducts business.  The business makes substantial investments in advertising and promotions to improve its brand image. It maintains its recognition as a leading franchising business globally.

The firm has a diversified geographic presence. McDonald’s operations are backed by strong supply chain capabilities. The company and its partners purchase food and related items from an approved group of suppliers. McDonald’s process of assuring quality not only entails continuing product evaluations, but likewise on-site assessments of suppliers’ amenities. Moreover, a board dedicated to assuring, consisting of the firm’s safety, technical and supply chain experts, offers strategic international headship for all facets of food safety and quality.

            Weaknesses. McDonald’s, according to an internal document, is facing customer complaints owing to poor service quality. Rude employees in its restaurants are costing it millions of dollars in lost sales each year. Some of the more frequent complaints regarding service included wrong item included in order, product missing, incorrectly prepared product, condiments missing, inadequate portion, shortchanged or overcharged, and missing napkins, straws or utensils. Delay in service was the third-largest cause of customer complaints. Other complaints related to rude or unprofessional employees. Additionally, the company’s researchers found that, nearly 70% of the unsatisfied customers are further dissatisfied with the way the restaurant handled their complaint. Consequently, more than half of these unsatisfied customers reduce their visits to McDonald’s. Poor quality of service can have a harmful effect on the company’s image and lead to a corresponding decline in the number of its patrons.

            Opportunities. In future, McDonald’s is planning to significantly increase its count of franchisee operated restaurants as well as a major design overhaul (Gogoi, et. al., 2006). In FY2007, the company witnessed noteworthy development improving the combination of company-operated and franchised restaurants, counting implementation of a strategy of developmental license, to make the most of long-standing brand returns and performance. Under this strategy, a domestic capitalist owns the venture, plus being in command of the real estate, and utilizes their resources and local information to construct the McDonalds brand and maximize lasting sales and profitability.

The firm is also planning on launching new products in order to accommodate a larger customer base the world over. This would allow McDonalds to use the current customer base to the best advantage and cross-sell other products. These projects, together with longer open-store hours and daily value, can compel augmented visits from customers and bigger sales. New products could increase customer traffic to older restaurants in developed markets and attract customers to new restaurants in developing markets.

            Threats. McDonald’s, because of its nature of business may get affected by price fluctuations in beef, chicken and cheese, which are critical ingredients of the company’s menu. The company remains at risk to boosts in the costs of food resulting from factors outside its power, for instance, the general condition of the economy, cyclic fluctuation, weather situations, demand, concerns over safety of food and product retractions. The company may not be always in a position to pass on an increase in commodity price to its customers because of competition and the nature of the business. The outbreak of diseases such as bird flu and mad cow disease exerts a downward pressure on the consumption of poultry and meat products all over the world. Chicken products such as Chicken McNuggets are a central part of McDonald’s offerings. More importantly, chicken products have become strategically important to McDonald’s in markets such as India where a majority of population do not consume beef products. If these diseases assume epidemic proportions the revenue growth of the company is likely to slow down.

Main Strategic Choices

Business. Through ongoing strategic choices about its direction, McDonald’s which could once have been described as a “hamburger chain” no longer applies because its nature has been redefined. New markets are constantly being pursued as certain criteria are relaxed, tightened or revised; older products may be abandoned as the overall framework shifts based on new technological assumptions. This constant evaluation of what is in and what is out is a reflection of a shift in a dynamic strategy. As a result of competition in the fast-food industry

and increasing consumer preference for healthier food, McDonald’s has steadily expanded the range of food and drinks provided from the original offering of burgers, drinks and fries to include breakfast, sandwiches and salads. In addition to being sold as individual items, many of the products are packaged into special offers.

Functional. To handle the high volumes and meet the fast service required, there is a defined McDonald’s approach to each aspect of preparing and serving the food and drinks on offer, as well as longer hours (Arndt, 2007). The business coordinates directly with suppliers to support innovations, guarantee best practices and impel constant improvements. McDonald’s has specified quality standards to be met by the suppliers. The company enforces these quality standards through quality assurance laboratories which are strategically located the world over.

Corporate. With revenue in excess of $22.7 billion, McDonald’s has large scale of operation (Scott, 2007). The company is the world’s largest food service retailing chain, preparing and serving a range of foods. The company operates its restaurants in more than 118 countries around the world. McDonald’s generates revenues through company operated restaurants and franchisee restaurants. The company as a part of restaurant development selects the best locations within the marketplace to provide its customers with convenience. The company builds restaurants in neighborhoods as well as at airports, malls, toll ways, and colleges at a value for its customers.

Global. In future, McDonald’s is planning to significantly increase its count of franchisee operated restaurants. McDonalds gained truly global recognition when the brand moved from being simply a means of identifying goods to being a representation of core product values. McDonalds has been so successful in finding the global customer type and making each customer feel culturally comfortable. Despite its rigorous standardization in terms of product, service and quality, McDonalds allows franchisees increasing leeway in connecting the company to the local culture, which is proving to be an effective part of their global strategies.

Growth Strategies at McDonalds and Wal-Mart: A Comparison

            Geographical expansion is a common growth strategy at McDonalds and Wal-Mart, which works well for them because they need a physical location to serve their customers. Also, like Wal-Mart who has adopted a strategy of a balanced brand mix, comprising private labels and external brands (Bianco, et. al., 2007) which enable the firm to reach out to a broader customer segment, McDonalds has taken steps to reach completely new sets of customers and market segment through maximizing the launch impact of new product categories at the grass-roots level by providing road maps for local market activities to work in tandem with national/international launches.


Arndt, M. (2007). McDonalds 24/7: By Focusing on the Hours between Traditional Mealtimes, the Fast-Food Giant is Sizzling. Business Week, 4020, 64.

Bianco, A., Der Hovanesian, M., Young, L., & Gogoi, P. (2007). Wal-Mart’s Midlife Crisis: Declining Growth, Increasing Competition, and not an Easy Fix in Sight. Business Week, 4032, 46.

Gogoi, P., Arndt, M., & Moiduddin, A. (2006). Mickey D’s McMakeover. Business Week, 3984, 42.

Scott, D. (2007). The New Rules of Marketing and PR. Hoboken, New Jersey: John Wiley & Sons, Inc.

Examples of Students Essays

Supply Chain Improvement Essay Example

Supply Chain Improvement Essay

Increasingly important in supply chain practice are attempts to improve supply chain performance – Supply Chain Improvement Essay introduction. These are usually attempts to understand the complexity of supply chain processes; others focus on coordinating activities throughout the chain. •The SCOR model The Supply Chain Operations Reference model (SCOR) is a broad, but highly structured and systematic, framework to supply chain improvement that has been developed by the Supply Chain Council (SCC), a global non-profit consortium.

The framework uses a methodology, diagnostic and benchmarking tools that are increasingly widely accepted for evaluating and comparing supply chain activities and their performance. Just as important, the SCOR model allows its users to improve, and communicate supply chain management practices within and between all interested parties in their supply chain by using a standard language and a set of structured definitions. The SCC also provides a benchmarking database by which many companies can compare their supply chain performance to others in their industries and training classes. The effects of e-business on supply chain management practice New information technology applications combined with internet-based e-business have transformed supply chain management practice. Largely, this is because they provide better and faster information to all stages in the supply chain. Information is the lifeblood of supply chain management. Without appropriate information, supply chain managers cannot make the decisions that coordinate activities and flows through the chain. Without appropriate information, each stage in the supply chain has relatively few cues to tell them what is happening elsewhere in the chain.

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To some extent, they are ‘driving blind’ and having to rely on the most obvious of mismatches between the activities of different stages in the chain to inform their decisions. •Information-sharing If information had been available and shared throughout the chain, it is unlikely that such wild fluctuations would have occurred. It is sensible therefore to try to transmit information throughout the chain so that all the operations can monitor true demand, free of these distortions. An obvious improvement is to make information on end-customer demand available to upstream operations.

Electronic point-of-sale (EPOS) systems used by many retailers attempt to do this. Sales data from checkouts or cash registers are consolidated and transmitted to the warehouses, transportation companies and supplier manufacturing operations that form their supply chain. Similarly, electronic data interchange (EDI) helps to share information. •Channel alignment Channel alignment means the adjustment of scheduling, material movements, stock levels, pricing and other sales strategies so as to bring all the operations in the chain into line with each other.

This goes beyond the provision of information. It means that the systems and methods of planning and control decision-making are harmonized through the chain. For example, even when using the same information, differences in forecasting methods or purchasing practices can lead to fluctuations in orders between operations in the chain. One way of avoiding this is to allow an upstream supplier to manage the inventories of its downstream customer. This is known as vendor-managed inventory (VMI).

Examples of Students Essays

Motorola corporation case Essay Example

Motorola corporation case Essay

I.         Analysis of Strategic Factors

I.1.      IFAS

More Essay Examples on Mobile phone Rubric

The employees of the Motorola Corporation are highly trained by aptitude and business knowledge, and they observe the information gathered and propose alternative programs – Motorola corporation case Essay introduction. Motorola analytically scrutinizes technology developments in the market, makes great investments in gaining industrial sources, and advances continuing relationships with some researchers and companies.

Motorola management builds an environment for empowerment by highlight “learning by doing” principle, which maintaining open communication among managers and workers at every level. This environment is strengthened through after action evaluations, and several methods. Motorola management makes an environment for modernization by maintaining numerous methods that give confidence and allow workers to grow to be more productive (“Motorola needs radical plan as CEO resigns”, 2003).

Motorola emphasize the environment for managerial flexibility in the course of individual development, cross-functional grouping, strategic focal point, complying with their clients, and by advancing cost management. Operation of these methods permits Motorola to run with minimum control. Motorola have aim to present a safe and dynamic working environment for their employees.

Motorola regard the employees with reverence and equality constantly. They appreciate the differentiation of varied persons from across the globe. Employment assessments are rooted in business bases, for example abilities, skills, and accomplishments. It goes along with employment regulations. Motorola are accountable for preserving a safe place of work by implementing safety and wellbeing regulations and systems. Motorola is dedicated to maintaining its place of works exempt dangers (“Motorola promises product strategy revamp”, 2007).


I.2.      EFAS

Motorola create products that unite people and incessantly do their best to keep on connected to the world they communicate. It represents up-to-the-minute approaches to generate technologically advanced products with low environmental effect. Motorola’s objectives is to make products that preserve resources, include no more than benign materials, exploit small quantities of energy and recyclable.

In addition, Motorola make products that ease to build the world become a safer place and help the people continue living in healthier life. Motorola considers the purchaser and market’s requirements, expectations, and prospects in the arranging process. A strategic marketing is utilized to review the market, interpret the expectations, and recognize the prospects (“Motorola needs radical plan as CEO resigns”, 2003).

Motorola is a well-built supporter and follower of international environmental continuality and recycle programs. Accompanied by their distributors, clients, sellers and recyclers, and on their own, Motorola carry out “take back” programs around the world. Indeed, Motorola is developing its “take back” plans to make it simpler for customers to play a part everywhere their products are put on the market. Now, countries where Motorola operates or contributes in “take back” plans stand for about 90% of their international cell phone unit sales and Motorola are still expecting that amount to keep on rising (“Motorola needs radical plan as CEO resigns”, 2003).

Motorola save the environment from harm by recovering their environmental implementation and planning environmentally determined products. They attempt to proceed with intelligibility and the top standards of ethics and regulation in leading and running the company for every investor. In addition, Motorola obey all appropriate laws and rules in business. Motorola endow with unbiased, truthful, well-timed, and easy to recognize information to the community (“Motorola promises product strategy revamp”, 2007).


II.        Strategic Alternatives and Recommended Strategy

Motorola should provide high value and timesaving gadgets that authorize users to arrange security functions and sustaining software parts effortlessly, safely, remotely in a no-harm trend. If Motorola want to become the global leader in cell phone communications, they must force the development and sustainability of the wider mobility business. Motorola need improve customer’s life and expertise by presenting user-friendly and safe products for the cell phones and solutions mobile network providers and industries (“Motorola deal highlights struggle for portal power”, 2007).

Motorola should have detailed features for its product, and their employees have to retain information for every feature. Motorola employees must take the whole influence of the list of features into account. As the center of attention is on customer relationships, Motorola should have qualities like a truthfully partner. Creating relationship and belief is supposed to be in the mind of the Motorola products and services (“Motorola promises product strategy revamp”, 2007).

Motorola are obliged to recognize what their customer want in life, and how Motorola can do their part. Technology that Motorola applied is a facilitator to make the customer can take pleasure in an improved life. Motorola must use a blend of inspirational, profit-based, sensitive characteristics, and competition-determined positioning strategies. Motorola should have the individual measurement of cell phone communications and obtain the greatest standing for them self (“Motorola deal highlights struggle for portal power”, 2007).

Motorola can gain a great product reputation if they know the real meaning of the product, particularly those that influence the user. Undoubtedly, product design is significant to the success of the product. Product design should concentrate on the users and their requirements and summarize in the human technology (“Motorola deal highlights struggle for portal power”, 2007).


III.      Implementation of the strategy

Motorola advance innovation strategy and integration across spread business divisions. As well, Motorola forecast the up-and-coming technologies and markets, together with observing external and internal innovation aspects. They also get the most out of strategic planning data in preference to re-arranging from ground zero annually and recognize occurrences where the corporation might raise technology recycle, adding technology application into the innovative product improvement process (“Motorola Plans New Design Strategy”, 2005).

Motorola discovered several alternatives that possibly will ascend and sustain long-range worldwide innovation strategy attempts. Motorola’s extraordinary line of attack to strategy and their exclusive viewpoint on the cell phone industry assist them to obtain brand gratitude around the world in the course of a broad range of unique products (“Motorola Plans New Design Strategy”, 2005).




IV.      Evaluation and Control

Even though Motorola’s cellular phone business is successful across the globe, Motorola concentrate on a wireless-equipment technology that just comprised half of the United States market prospective. However, Motorola are suffering in great margin pressure. They require more products in the high-end. Alternatively, by other word, they require a greater position in the cell phone market segment.

In today’s world, cell phone industries have to rather correctly predict the viewpoint for international financial systems and then create investments and solutions as a result. The telecommunications industry is maintained by vendor financing and has a blockbuster because vendor financing is a significant part of the buy decision for purchasers. They have been capable of achieve their objective by continuing a permanent focal point on research and improvement and separating this product segment into smaller business entities (“Motorola to Acquire Good Technology”, 2007).

Motorola is prepared to operate on a daily basis. It performs more competently and more economically for better organizational effectiveness. The collaboration with their partners has been enormously beneficial for Motorola. It is directing to resourceful and innovative solutions that deal with the important business issues of cell phone industry. Motorola’s worldwide range, scale, broadly well-known products, and international carrier and customer relationships management make them become the best choice for their users. Their integrated philosophy and culture generate thrilling development opportunities for their customers and their workers (“Motorola to Acquire Good Technology”, 2007).


V.        Reengineering

Reengineering is the essential redesign of a company’s processes, particularly its business processes. Before arranging a company into useful area of expertise (such as production, bookkeeping, selling, etc.) and observing the jobs that every role completes, company should, consistent with the reengineering concept, be watching whole processes from materials purchase, to production, to selling and delivery. The company should be reengineered into a sequence of processes (“Services”, 2007).

Reengineering is the starting point for many current improvements in management. Reengineering proposes to Motorola a trouble-free way out. Reengineering needs discharge everything that exists and suggests reforming an effective business based on absolutely new inspirations. Reengineering supposes that the aspect that restricts company’s implementation is the incompetence of its processes and suggests no means of endorsing that supposition (“Services”, 2007).



500-Employee, $100 Million R&D Center in Turin, Italy, Continues Motorola’s Value-Added Push. 1999. [Online]. Available from: http://www.broadcom.com/press/release.php?id=361633http://www.siteselection.com/ssinsider/bbdeal/bd991025.htm [Accessed 14 September 2007]

A Publication of Motorola Inc. –CGISS Spectrum Strategy Team. 2004. [Online]. Available from: http://www.region43.org/docs/800mhz/MotorolaNov2004Communicator.pdf [Accessed 14 September 2007]

Case Study, History, and Strategic Analysis of Motorola Inc. 2005. [Online]. Available from: http://www.echeat.com/essay.php?t=27569 [Accessed 14 September 2007]

Cabana, Steven,  Fiero, Janet. 1995 Motorola, strategic planning and the search conference [Online]. Available from: http://findarticles.com/p/articles/mi_qa3616/is_199507/ai_n8715238/pg_4 [Accessed 14 September 2007]

Carew, S. 2007. Motorola sees R&D expense cut for mobile. [Online]. Available from: http://news.yahoo.com/s/nm/20070907/tc_nm/motorola_spending_dc [Accessed 14 September 2007]

Continental AG Announces Agreement to Acquire the Automotive Electronics Business of Motorola, Inc. 2007. [Online]. Available from: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-03-2006/0004331898&EDATE= [Accessed 14 September 2007]

Fry, E. 1999. THE HUMAN FACTOR. [Online]. Available from: http://www.cfoasia.com/archives/9902-30.htm [Accessed 14 September 2007]

iPhone and the Future of Motorola. 2007. [Online]. Available from: http://sramanamitra.com/2007/04/26/iphone-and-the-future-of-motorola/ [Accessed 14 September 2007]

Motorola deal highlights struggle for portal power. 2007. [Online]. Available from: http://www.mobileuserexperience.com/?p=259 [Accessed 14 September 2007]

Motorola calls for greater industry support of fixed and wireless phone networks. 2006. [Online]. Available from: http://www.ameinfo.com/76614.html [Accessed 14 September 2007]

Motorola could strengthen strategic position of MIRS technology following merger of major SMR companies. 1994. [Online]. Available from: http://findarticles.com/p/articles/mi_m3457/is_n33_v12/ai_15764182 [Accessed 14 September 2007]

Motorola to Acquire Good Technology. 2007. [Online]. Available from: http://www.good.com/corp/int_about.php?id=406 [Accessed 14 September 2007]

Motorola needs radical plan as CEO resigns – Analysis. 2003. [Online]. Available from: http://findarticles.com/p/articles/mi_m0PAT/is_2003_Nov/ai_111165570 [Accessed 14 September 2007]

Motorola outlines mobile devices strategy for MENA region. 2006. [Online]. Available from: http://www.ameinfo.com/85466.htm [Accessed 14 September 2007]

Motorola promises product strategy revamp. 2007. [Online]. Available from: http://blogs.reuters.com/2007/04/19/motorola-promises-product-strategy-revamp/ [Accessed 14 September 2007]

Motorola Plans New Design Strategy. 2005. [Online]. Available from: http://www.laptoplogic.com/news/detail.php?id=143 [Accessed 14 September 2007]

Reardon, M. 2007. Razr-thin margins in Motorola strategic divide [Online]. Available from: http://news.zdnet.com/2100-1035_22-6155969.html [Accessed 14 September 2007]

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Six Sigma-Based Methodology A Motorola/3M Case Study. 2007. [Online]. Available from: http://www.future-fab.com/documents.asp?d_ID=2308 [Accessed 14 September 2007]


Examples of Students Essays

Supply Chain Questions Essay Example

Supply Chain Questions Essay

* What do you understand by Supply Chain Management? – Supply Chain Questions Essay introduction?? Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. SCM as the “design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally. Supply chain management is the systematic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole. * Explain complete supply chain cycle starting from Business Planning to Sales and including procurement(for MTO and MTS environment)? 

Two of the most essential elements of a supply chain for any organization are its sales and operations teams. While one represents, promotes, identifies and captures the demand for the organization’s products or services in the market place, the other co-ordinates the supply of the firm’s products or services committed to its customers. Both are central to a company’s objectives of higher profits and revenues at lowest possible costs. However, these objectives take a severe beating due to the lack of co-ordination between the sales and the production.

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This lack of coordination has far reaching effects throughout the supply chain. An essential requirement of having an integrated supply chain is to provide visibility across the different functions and enable a seamless flow of material, information and funds across its boundaries. A lack of sync between the demand and supply leads to a fragmented supply chain. A Sales and Operations planning process is the answer to remove this disconnect and forms an essential element for an integrated Supply Chain.

APICS defines the S&OP process as the “function of setting the overall level of manufacturing output (production plan) and other activities to best satisfy the current planned levels of sales (sales plan and/or forecasts), while meeting general business objectives of profitability, productivity, competitive customer lead times, etc. , as expressed in the overall business plan”. The Strategic Business Plan sets the company’s long term objectives and gives a general direction on how the organization can best achieve it based on inputs from its sales, production, and engineering and finance teams.

The strategic business plan provides the direction and the boundaries to the functional teams to prepare their own plan in line with the organizational objectives. S&OP process is a collaborative forum where the cross functional teams from sales, production, finance and materials interact with the higher management to track and discuss the changes in the market conditions and its corresponding affect on the sales plan and the Strategic Business Plan every month

Examples of Students Essays

Benchmarking and Value Chain Analysis Essay Example

Benchmarking and Value Chain Analysis Essay

According to Oakland (113) and Patterson article found online, bench marking involves the activities that are carried out in an organization that involves procedures used to compare the results that the organization is producing with the means and processes used – Benchmarking and Value Chain Analysis Essay introduction. A bench mark is like the targets that an organization would want to achieve in its operations to enable it make progress as far as its growth and development is concerned which either could be within or outside the organization (Dale 77).

A benchmark for an organization should be something that adds value to the organization’s performance and as an end result benefit all the employees’ of the organization and its customers. Meaning that if the identified changes are carried out it will help the organization achieve some if not all of its activities (Howell 135). An example of a business that has achieved the maximum benefits from benchmarking is General Electric. General Electric has achieved bench mark on talent management strategy.

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The strategy of General Electric on how they manage talents is by the way they prioritize the jobs they give and how they focus on ‘game changers’. They are the top recruitment firm when it comes to recruiting personnel from the military (Sullivan). On the other hand, businesses and firms should make comparative advantages and should be able to have shareholder values. In order to do these, businesses and firms separate systems in different value-generating activities. And within every activity, a goal is set that the level of value should always exceed the cost of doing these activities.

This whole process is known to be value chain analysis. In order to have more advantage that other businesses, a firm should be able to utilize a cost advantage and differentiation. Cost advantage happens when the cost of a value chain is reduced better than other competitors. Differentiation, on the other hand, is the uniqueness of a particular value chain of firm from the other firms (“The Value Chain. ”). An example of a firm that has achieved the maximum benefits from value chain analysis is the computer producing company Apple.

Although, the computers they sell are high priced, they still mange to achieve the cost advantage among other computer brands by being number four in the sales of computers in the year 2008. Another thing is that Apple computers also achieved the differentiation among other computer brands. Apple computers are really unique in many ways, because they produce their own components for this computer that no other companies can produce. Thus, Apple has achieved value chain in their computers.

Examples of Students Essays

?Value chain analysis Essay Example

?Value chain analysis Essay

Value chain analysis

To analyze Bunnings value chain, an analysis of Bunning’s activities is necessary – ?Value chain analysis Essay introduction. As it shown in Micheal Porter’s theory, genetic value chain is made up by primary activities and support activities. Primary activities includes inbound logistics, operations, outbound logistics, sales and service. Support activities includes firm infrastructure, human resource management, technology and procurement. Bunning’s business basically fit this genetic mode. Primary activities is the main process in a business. For inbound logistics, Bunnings receive, store and disseminate raw material such as stainless steal, woods and plastic. In this process, Bunnings costs labor and warehouses to complete tasks, and obtain no margin.

For operations step, Bunnings manufactures their products with raw material transformed from the inbound logistic. In this step, employees, machines and factories are needed and there is still no margin obtained. Outbound logistics is a process to store, transport and distribute goods. In this process, costs mainly includes warehouses, employees as well as equipments while there is no margin created. Markets & sales is a process to sell products to customers. It is the main step to obtain margin while the margin is the total of all the goods sold. The costs of markets & sales process are mainly caused by employees and stores. Service is a valuable action, deed, or effort performed to satisfy a need or to fulfill a demand. For Bunnings, it includes transporting, installing and repairing their products for customers. Bunnings could obtain margin in this process by collect service fees from customers. Costs in this step caused by employees and equipments.

More Essay Examples on Logistics Rubric

Firm infrastructure is activities for firm to complete basic management function, such as financial management, law management and planning. In firm infrastructure process, costs origin from employees and equipments while no margin created in this process. Human resource management is a process of hiring and developing employees so that they become more valuable to the organization. In this process, fund should be set to seek for excellent staff and observe employees in organization. Although better staff could promote the improvement of company, but this process do not create margin directly. Technology is a process that organization develop products, machines or equipments. Employees and equipments are necessary in development of technology and no direct margin is obtained while developing technology.

Procurement is the activity to purchase raw material, obviously organization need fund to buy them and no margin are gained in a costing process. After all, in Bunning’s value chain, it is clearly that the activities of sales and service are the only two process that organization could obtain margin. To create more value in Bunnings, Wesfarmers must focus on how to advantage its costs in every activities in value chain.

Examples of Students Essays

Case Study Analysis: Build-a-Bear Workshop: Build-a-Memory Essay Example

Case Study Analysis: Build-a-Bear Workshop: Build-a-Memory Essay

1 – Case Study Analysis: Build-a-Bear Workshop: Build-a-Memory Essay introduction. Give examples of needs, wants, demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s action? Needs: Build-A-Bear customers are children, who have needs of belonging (joining the Build-A-Bear “club.”), affection (creating and caring for another being), self-expression (the ability to create a product that reflects elements of the self). Wants: In this case, children want a place where they can get a toy of their choice where they have freedom to make a toy like bear of their own choice by choosing, stuffing, stitching, and naming the toy (bear).

Demands: Build-A-Bear is offering different types of bears with different accessories and price starts from $10 and end up on $25. Customers can make their own bear that suits their money. Implications: Maxine Clark comes up with a creative idea of Build-A-Bear where children can experience a creation of a toy like bear. Clark emphasizes on the need of entertainment, self esteem, and belongingness and fulfills children’s wants of experience by making, customizing, and personalizing bear through many stages: choose me; stuff me; hear me; stitch me; fluff me; dress me; name me by the children. In this way, the company has brought a lot of entertainment and experience to children.

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2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? The specifics of the tangible item: including the various options for the basic stuffed animal-the clothing, voice box, name, and birth certificate. The experience: including the ability to customize and personalize each part of the product. It also includes being a part of the creative process and coming away with an item that is a piece of the customer. The store ambience and even waiting in line are also part of the experience. Price of the bear as well as other cost factors given by the customer are being exchanged in a Build-A-Bear transaction.

3. Which of the five marketing management concepts best describes Build-A-Bear Workshop? The marketing concept. Maxine Clark has very clearly taken Build-A-Bear to high levels of financial success by knowing and understanding the needs and wants of the customers. The goals of

the organization are dependent upon that.

4. Discuss in detail the value that Build-A-Bear creates for its customers. Fulfilling needs and wants: It involves customers in all production actions, empowers them to choose design according to their wish, customize it and to create a toy. Self-experience: when a child buys a toy, he/ she has a need of entertainment and if he/ she buys a toy which is made by him/ her, it is a new experience, which gives him great self satisfaction and confidence.

5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not? Yes, because of Clark’s personal interaction with customers and utilization of both high and low tech communication. As long as she fulfills customer needs and wants, the company will continue to be successful.

Examples of Students Essays

Burger King vs Mcdonalds Essay Example

Burger King vs Mcdonalds Essay

Burger King vs – Burger King vs Mcdonalds Essay introduction. McDonald’s Burger King and McDonald’s are two of the most popular fast food restaurants and have been in competition for years. Both of the restaurants have been in business for over 50 years, though Burger King was started before McDonald’s. Burger King was established in 1953 as Insta-Burger based in Florida. The company ran into financial issues and was bought out by David Edgerton and James McLamore in 1954, and the name was then changed to Burger King and a year later, the king was introduced.

McDonald’s was first opened in 1940 by Dick and Mac McDonald in California as a drive-thru barbecue. After several attempts the brothers sold the business to Ray Kroc in 1955 and he established the McDonald’s franchise. These two are very similar in the types of food offered on the similar menus, but at the same time, they have a couple of major differences that place them in a category all their own. The biggest difference between these two establishments are the ways in which the food, more important, the burgers are prepared.

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This may be the deciding factor between the two restaurants more than any other difference. Burger King always has been known for their flame-broiled burgers which are fire grilled to perfection to give them that outdoor grilled taste. Their best-selling burger is the Whopper, which was created by the founder in 1957, not knowing it would become their most famous burger. It is composed of a quarter pound beef patty, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion on a sesame seed bun. McDonald’s fries their burgers on a flat grill which gives them an indoor cooked taste.

Their best-selling burger is the Big Mac, which was introduced by one of the franchise owners in 1967 but was only offered in Uniontown, Pennsylvania until a year later when it was introduced nationally. Everyone always remembers the ingredients of the Big Mac by the song created for advertisement that goes: 2 all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. As you can see the burgers are very similar besides a couple of condiments and toppings, which can be modified at each place.

One difference is the size of the burger and nutritional values for the beef patties. At Burger King, a patty weighs 121 grams, contains 670 calories, 12 grams of fat, 560 grams of salt and 30 grams of carbohydrates. McDonald’s patty weighs a little less at 100 grams, contains 540 calories, 9 grams of fat, 520 grams of salt but it contains 31 carbohydrates. After comparing the burger patties and taking in to account the size difference, there is not much difference in the nutritional value, only in the taste.

Another aspect that is comparable between the two restaurants is their menus and the items included on those. Both establishments are open and offer items for every meal throughout the day that include hamburgers, cheeseburgers, chicken, fries, soft drinks, shakes, desserts, and different breakfast items. Both franchises also offer combo meals, children’s meals, dollar menus, and give you the option to supersize your meal. The first couple of differences would be in the breakfast items.

Both restaurants offer biscuits, burritos, and now each has muffin sandwiches, though McDonald’s is known as a McMuffin. Each company does offer a signature sandwich only offered at their establishment. Burger King offers a croissian’wich, which consists of your choice of sausage and/or bacon, along with cheese and egg on a hot, buttery croissant. McDonald’s offers the McGriddle, which consists of your choice of bacon or sausage, with egg and cheese on two small pancakes that contain maple flavoring.

They do both offer hash browns, but Burger King gives an order of several small ones, whereas McDonald’s gives one large for an order. They both offer cinnamon rolls, but McDonald’s offer pancakes and Burger King offers French toast sticks, so it all comes down to what the customer feels like. The lunch and dinner menus are very much alike, for example, both franchises have expanded their menus over the past several years to include salads, wraps, smoothies, and fruit to help cater more to the vegetarians.

The main difference in the lunch and dinner menus is that Burger King offers an option between fries or onion rings, whereas McDonald’s does not have an alternative. Another difference in these two fast food places would be the goal and service that you receive when visiting those restaurants. McDonald’s focuses more on the quality of the food, rather than the speed in which it is served. Some customers have stated that when entering McDonald’s, you may feel unwelcomed until it is your turn to order. This is because employees take one order at a time and do not take another until the current order has een served. Basically one employee takes your order, places it in the bag once it is made and then serves you the food before taking the next order. Burger King is more focused on the speediness of the service, but you are greeted at the door when you enter by at least one employee. One employee then takes your order and gives you a number and cup, if you have ordered a drink. The idea is that once you fill your drink, your order should be ready, in which you pick it up from another location from where the order was placed.

They both have different order placement and pick up procedures when visiting the inside, but both offer drive-thrus and playgrounds outside the buildings for your convenience. Both restaurants added drive-thrus in 1975, but McDonald’s had a playground in 1971, and Burger King did not add one until much later. After researching and comparing the two establishments, there are more similarities than differences, but they both have positives and negatives that attract different customers for different reasons.

It is because of those may similarities that these two popular fast food restaurants have been in competition, but it basically comes down to what type of burger you want, fried or flame broiled. This is the biggest debate when choosing between Burger King and McDonald’s, and it will most likely continue for several years. Burger King Corporation. (2013). About BK. Retrieved from http://www. bk. com McDonald’s. (2010-2013). McDonald’s History. Retrieved from http://www. mcdonalds. com  McDonalds. (2010-2013). Travel Through Time With Us. Retrieved from http://www. aboutmcdoanlds. com

Examples of Students Essays

Motorola: background of the company Essay Example

Motorola: background of the company Essay

Motorola was a one of the telecommunicating company which is owned by Google – Motorola: background of the company Essay introduction. Motorola Company was designing technology that connects to consumers and has the best content at their fingertips, every second of every day. TV, talk, text, email and web surfing that can put people at the center of it technology. Motorola is one of the companies that very popular and innovative in mobile communication in the world. Basically, the organization was originally founded as the Galvin Manufacturing Corporation in 1928, and it has come a long ways since its first introduction of it is battery eliminator, as it first product.

Now this organization was improved a lot in term of emended their product such as like wireless, broadband and automotive communications technologies. A classic example of success through effective change management involves the global communications giant Motorola. The Space and System Technology Group at Motorola gradually introduced self-managing teams as a work change initiative. This came about from listening to employees and from a pressing need to improve quality of output and cycle times (Hemamalini, 2001).

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It is because Motorola always be the good competitor and enhances a lot of knowledge in term of technology of telecommunicating. Why Motorola change? There are two factors that influence Motorola Company to make a change. These changes are: i)External factors External factors that influencing Motorola to make a change is a technology, globalization and competition, changing demand and need of the customer and natural environment. Such as for technology, Motorola need to update time by time their technology to make their company competitive.

This is due to the fact that the organization is offering different gadgets. Beside that another important of factors that influencing of change is the changing demand. It is because more and more technologies and innovations are being introduced in the market so Motorola need to prepare with the new information about the technology earlier than their competitor. ii)Internal factors Culture and behavior are two of the most important aspects that can influence changing.

The culture of the employees of the human resource of Motorola is mportant due to the fact that the employees are the one that are creating the product of the organization that is being offered in the target market. That is why it is important to consider the motivation of each and every employee in order to bring out the best in them. Change strategies at Motorola Company. Six Sigma The strategy that is due to have been used by Motorola is Six Sigma. Six Sigma is introduced by Bill Smith and implemented by Motorola in 1987. Smith, a Motorola quality manager, was unsatisfied with other the annual Strategies Zero Defects and Total Quality Management.

Because of Motorola confident about the Sig Sigma, then Motorola has been using this strategy to make the changes to the company and this method was successful. Motorola has gained huge profits as a result of this strategy. This has resulted in this method became popular and was followed by other companies. Therefore, the results of research and development were done and adopt this method of Six Sigma, Motorola has released its latest product and labor cost savings. Due to the influence from the external factors then Motorola has been using the approach towards the training and development of their employees.

Training and development has been applying Six Sigma methods. This changing that adopted of Motorola was really helping this company in term of saving their cost in production and also labor cost. So it is not impossible if changing that done at Motorola Company was one of the good examples. Not only had that Six Sigma also helped Motorola to reduce defects that occur on their products. In fact not only that, through changes made also can be seen that Motorola has reached the desired level of profit.

In addition, Six Sigma reduces process variation-output, which increases the efficiency and reduces operating costs. Motorola company profit margins have been “documented more than $ 17 billion in savings” in more than 20 years of using Six Sigma. Through Six Sigma method not only focus on eliminating all defects, but also improve the overall quality of the final product sold. This is because the basic goal of the changes resulting from Six Sigma is to eliminate the waste of resources, but customers also buy products that work better and last longer.

Motorola’s own successful companies implementing Six Sigma in which increased customer satisfaction and retention by providing high quality consumer products without raising the price. This is because the cost-saving aspect of this strategy bruised weight without compromising on the quality control factor. How to implement Six Sigma Conclusion As a conclusion Motorola is considered as one of the organizations that are undergoing series of different changes from time to time. This is because the organization will affect by different changes that are going on.

Basically human resource is the most important aspect of the organization due to the fact that continuous innovation is the primary strategy of the organization in order to give their customers, something new from time to time that will help the company to maintain the loyalty of their customers that will give them the competitive advantage. For the Motorola Company the change was happen totally depend on technology that are influence a lot for the company. Technology change faster and doing the communicating business need sacrificed in term of budget. It is because from the budget the company can decide what type of the technology that there


Tushman, M & O’Reilly, C 1997, Winning Through Innovation: A practical Guide to Leading Organizational Change and Renewal, Harvard Business School Press. www.dictionary.com access date 28 February 2013

Examples of Students Essays

SWOT analysis, McDonalds Essay Example

SWOT analysis, McDonalds Essay


1 – SWOT analysis, McDonalds Essay introduction. McDonalds restaurants are set up in areas that are highly populated and aren’t out of the way from most people, most restaurants are near shopping centres and schools. 2. McDonalds staff members are given 3 minutes from when the customer first walks into the store and for their order to be taking, 20 seconds for money to be taken and change given, another one minute for food to be prepared and given out. 3. Product from McDonalds is quite reasonably priced, also with their ‘euro saver menu’ that is great for students and customers on a low budget. 4. The standard in McDonalds is high, we know this because customers have always come back. The quality of product in McDonalds is very important, most product has a holding time of 10 minutes, product over this time will be thrown out. 5. All staff in McDonalds are highly trained to give you the best service possible during your visit. 6. McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%), they serve over 69 million customers in 119 countries daily. 7. McDonalds successfully targets young children through offering playgrounds, toys with its happy meals.


1. McDonald’s is very criticized for offering unhealthy food to its customers, being a big cause of obesity and strong marketing focused on very young children. 2. The McDonalds menu is a big weakness for McDonalds, although they try to overcome this by their Salad Menu and healthy wraps. 3. The employee turnover is quite large, having at least 60 staff in the smallest stores, this brings training cost up and overall cost to McDonalds too. 4. In highly populated areas there are a lot more fast food restaurants, some much healthier options too.

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1. McDonalds could bring new markets into their stores, a much healthier menu could bring a much better face to the business. 2. A home delivery service would be quite successful for McDonalds or it could be a great waste of money, if food is not warm and presentable customers would not use this service. Threats

1. Other fast food chains are a threat to McDonalds, although they are not a big threat due to McDonalds being a household name and a very welcoming environment. 2. Lawsuits are expensive as they require time and money.