Examples of Students Essays

?Value chain analysis Essay Example

?Value chain analysis Essay

Value chain analysis

To analyze Bunnings value chain, an analysis of Bunning’s activities is necessary – ?Value chain analysis Essay introduction. As it shown in Micheal Porter’s theory, genetic value chain is made up by primary activities and support activities. Primary activities includes inbound logistics, operations, outbound logistics, sales and service. Support activities includes firm infrastructure, human resource management, technology and procurement. Bunning’s business basically fit this genetic mode. Primary activities is the main process in a business. For inbound logistics, Bunnings receive, store and disseminate raw material such as stainless steal, woods and plastic. In this process, Bunnings costs labor and warehouses to complete tasks, and obtain no margin.

For operations step, Bunnings manufactures their products with raw material transformed from the inbound logistic. In this step, employees, machines and factories are needed and there is still no margin obtained. Outbound logistics is a process to store, transport and distribute goods. In this process, costs mainly includes warehouses, employees as well as equipments while there is no margin created. Markets & sales is a process to sell products to customers. It is the main step to obtain margin while the margin is the total of all the goods sold. The costs of markets & sales process are mainly caused by employees and stores. Service is a valuable action, deed, or effort performed to satisfy a need or to fulfill a demand. For Bunnings, it includes transporting, installing and repairing their products for customers. Bunnings could obtain margin in this process by collect service fees from customers. Costs in this step caused by employees and equipments.

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Firm infrastructure is activities for firm to complete basic management function, such as financial management, law management and planning. In firm infrastructure process, costs origin from employees and equipments while no margin created in this process. Human resource management is a process of hiring and developing employees so that they become more valuable to the organization. In this process, fund should be set to seek for excellent staff and observe employees in organization. Although better staff could promote the improvement of company, but this process do not create margin directly. Technology is a process that organization develop products, machines or equipments. Employees and equipments are necessary in development of technology and no direct margin is obtained while developing technology.

Procurement is the activity to purchase raw material, obviously organization need fund to buy them and no margin are gained in a costing process. After all, in Bunning’s value chain, it is clearly that the activities of sales and service are the only two process that organization could obtain margin. To create more value in Bunnings, Wesfarmers must focus on how to advantage its costs in every activities in value chain.

Examples of Students Essays

Case Study Analysis: Build-a-Bear Workshop: Build-a-Memory Essay Example

Case Study Analysis: Build-a-Bear Workshop: Build-a-Memory Essay

1 – Case Study Analysis: Build-a-Bear Workshop: Build-a-Memory Essay introduction. Give examples of needs, wants, demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s action? Needs: Build-A-Bear customers are children, who have needs of belonging (joining the Build-A-Bear “club.”), affection (creating and caring for another being), self-expression (the ability to create a product that reflects elements of the self). Wants: In this case, children want a place where they can get a toy of their choice where they have freedom to make a toy like bear of their own choice by choosing, stuffing, stitching, and naming the toy (bear).

Demands: Build-A-Bear is offering different types of bears with different accessories and price starts from $10 and end up on $25. Customers can make their own bear that suits their money. Implications: Maxine Clark comes up with a creative idea of Build-A-Bear where children can experience a creation of a toy like bear. Clark emphasizes on the need of entertainment, self esteem, and belongingness and fulfills children’s wants of experience by making, customizing, and personalizing bear through many stages: choose me; stuff me; hear me; stitch me; fluff me; dress me; name me by the children. In this way, the company has brought a lot of entertainment and experience to children.

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2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? The specifics of the tangible item: including the various options for the basic stuffed animal-the clothing, voice box, name, and birth certificate. The experience: including the ability to customize and personalize each part of the product. It also includes being a part of the creative process and coming away with an item that is a piece of the customer. The store ambience and even waiting in line are also part of the experience. Price of the bear as well as other cost factors given by the customer are being exchanged in a Build-A-Bear transaction.

3. Which of the five marketing management concepts best describes Build-A-Bear Workshop? The marketing concept. Maxine Clark has very clearly taken Build-A-Bear to high levels of financial success by knowing and understanding the needs and wants of the customers. The goals of

the organization are dependent upon that.

4. Discuss in detail the value that Build-A-Bear creates for its customers. Fulfilling needs and wants: It involves customers in all production actions, empowers them to choose design according to their wish, customize it and to create a toy. Self-experience: when a child buys a toy, he/ she has a need of entertainment and if he/ she buys a toy which is made by him/ her, it is a new experience, which gives him great self satisfaction and confidence.

5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not? Yes, because of Clark’s personal interaction with customers and utilization of both high and low tech communication. As long as she fulfills customer needs and wants, the company will continue to be successful.

Examples of Students Essays

Burger King vs Mcdonalds Essay Example

Burger King vs Mcdonalds Essay

Burger King vs – Burger King vs Mcdonalds Essay introduction. McDonald’s Burger King and McDonald’s are two of the most popular fast food restaurants and have been in competition for years. Both of the restaurants have been in business for over 50 years, though Burger King was started before McDonald’s. Burger King was established in 1953 as Insta-Burger based in Florida. The company ran into financial issues and was bought out by David Edgerton and James McLamore in 1954, and the name was then changed to Burger King and a year later, the king was introduced.

McDonald’s was first opened in 1940 by Dick and Mac McDonald in California as a drive-thru barbecue. After several attempts the brothers sold the business to Ray Kroc in 1955 and he established the McDonald’s franchise. These two are very similar in the types of food offered on the similar menus, but at the same time, they have a couple of major differences that place them in a category all their own. The biggest difference between these two establishments are the ways in which the food, more important, the burgers are prepared.

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This may be the deciding factor between the two restaurants more than any other difference. Burger King always has been known for their flame-broiled burgers which are fire grilled to perfection to give them that outdoor grilled taste. Their best-selling burger is the Whopper, which was created by the founder in 1957, not knowing it would become their most famous burger. It is composed of a quarter pound beef patty, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion on a sesame seed bun. McDonald’s fries their burgers on a flat grill which gives them an indoor cooked taste.

Their best-selling burger is the Big Mac, which was introduced by one of the franchise owners in 1967 but was only offered in Uniontown, Pennsylvania until a year later when it was introduced nationally. Everyone always remembers the ingredients of the Big Mac by the song created for advertisement that goes: 2 all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. As you can see the burgers are very similar besides a couple of condiments and toppings, which can be modified at each place.

One difference is the size of the burger and nutritional values for the beef patties. At Burger King, a patty weighs 121 grams, contains 670 calories, 12 grams of fat, 560 grams of salt and 30 grams of carbohydrates. McDonald’s patty weighs a little less at 100 grams, contains 540 calories, 9 grams of fat, 520 grams of salt but it contains 31 carbohydrates. After comparing the burger patties and taking in to account the size difference, there is not much difference in the nutritional value, only in the taste.

Another aspect that is comparable between the two restaurants is their menus and the items included on those. Both establishments are open and offer items for every meal throughout the day that include hamburgers, cheeseburgers, chicken, fries, soft drinks, shakes, desserts, and different breakfast items. Both franchises also offer combo meals, children’s meals, dollar menus, and give you the option to supersize your meal. The first couple of differences would be in the breakfast items.

Both restaurants offer biscuits, burritos, and now each has muffin sandwiches, though McDonald’s is known as a McMuffin. Each company does offer a signature sandwich only offered at their establishment. Burger King offers a croissian’wich, which consists of your choice of sausage and/or bacon, along with cheese and egg on a hot, buttery croissant. McDonald’s offers the McGriddle, which consists of your choice of bacon or sausage, with egg and cheese on two small pancakes that contain maple flavoring.

They do both offer hash browns, but Burger King gives an order of several small ones, whereas McDonald’s gives one large for an order. They both offer cinnamon rolls, but McDonald’s offer pancakes and Burger King offers French toast sticks, so it all comes down to what the customer feels like. The lunch and dinner menus are very much alike, for example, both franchises have expanded their menus over the past several years to include salads, wraps, smoothies, and fruit to help cater more to the vegetarians.

The main difference in the lunch and dinner menus is that Burger King offers an option between fries or onion rings, whereas McDonald’s does not have an alternative. Another difference in these two fast food places would be the goal and service that you receive when visiting those restaurants. McDonald’s focuses more on the quality of the food, rather than the speed in which it is served. Some customers have stated that when entering McDonald’s, you may feel unwelcomed until it is your turn to order. This is because employees take one order at a time and do not take another until the current order has een served. Basically one employee takes your order, places it in the bag once it is made and then serves you the food before taking the next order. Burger King is more focused on the speediness of the service, but you are greeted at the door when you enter by at least one employee. One employee then takes your order and gives you a number and cup, if you have ordered a drink. The idea is that once you fill your drink, your order should be ready, in which you pick it up from another location from where the order was placed.

They both have different order placement and pick up procedures when visiting the inside, but both offer drive-thrus and playgrounds outside the buildings for your convenience. Both restaurants added drive-thrus in 1975, but McDonald’s had a playground in 1971, and Burger King did not add one until much later. After researching and comparing the two establishments, there are more similarities than differences, but they both have positives and negatives that attract different customers for different reasons.

It is because of those may similarities that these two popular fast food restaurants have been in competition, but it basically comes down to what type of burger you want, fried or flame broiled. This is the biggest debate when choosing between Burger King and McDonald’s, and it will most likely continue for several years. Burger King Corporation. (2013). About BK. Retrieved from http://www. bk. com McDonald’s. (2010-2013). McDonald’s History. Retrieved from http://www. mcdonalds. com  McDonalds. (2010-2013). Travel Through Time With Us. Retrieved from http://www. aboutmcdoanlds. com

Examples of Students Essays

Motorola: background of the company Essay Example

Motorola: background of the company Essay

Motorola was a one of the telecommunicating company which is owned by Google – Motorola: background of the company Essay introduction. Motorola Company was designing technology that connects to consumers and has the best content at their fingertips, every second of every day. TV, talk, text, email and web surfing that can put people at the center of it technology. Motorola is one of the companies that very popular and innovative in mobile communication in the world. Basically, the organization was originally founded as the Galvin Manufacturing Corporation in 1928, and it has come a long ways since its first introduction of it is battery eliminator, as it first product.

Now this organization was improved a lot in term of emended their product such as like wireless, broadband and automotive communications technologies. A classic example of success through effective change management involves the global communications giant Motorola. The Space and System Technology Group at Motorola gradually introduced self-managing teams as a work change initiative. This came about from listening to employees and from a pressing need to improve quality of output and cycle times (Hemamalini, 2001).

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It is because Motorola always be the good competitor and enhances a lot of knowledge in term of technology of telecommunicating. Why Motorola change? There are two factors that influence Motorola Company to make a change. These changes are: i)External factors External factors that influencing Motorola to make a change is a technology, globalization and competition, changing demand and need of the customer and natural environment. Such as for technology, Motorola need to update time by time their technology to make their company competitive.

This is due to the fact that the organization is offering different gadgets. Beside that another important of factors that influencing of change is the changing demand. It is because more and more technologies and innovations are being introduced in the market so Motorola need to prepare with the new information about the technology earlier than their competitor. ii)Internal factors Culture and behavior are two of the most important aspects that can influence changing.

The culture of the employees of the human resource of Motorola is mportant due to the fact that the employees are the one that are creating the product of the organization that is being offered in the target market. That is why it is important to consider the motivation of each and every employee in order to bring out the best in them. Change strategies at Motorola Company. Six Sigma The strategy that is due to have been used by Motorola is Six Sigma. Six Sigma is introduced by Bill Smith and implemented by Motorola in 1987. Smith, a Motorola quality manager, was unsatisfied with other the annual Strategies Zero Defects and Total Quality Management.

Because of Motorola confident about the Sig Sigma, then Motorola has been using this strategy to make the changes to the company and this method was successful. Motorola has gained huge profits as a result of this strategy. This has resulted in this method became popular and was followed by other companies. Therefore, the results of research and development were done and adopt this method of Six Sigma, Motorola has released its latest product and labor cost savings. Due to the influence from the external factors then Motorola has been using the approach towards the training and development of their employees.

Training and development has been applying Six Sigma methods. This changing that adopted of Motorola was really helping this company in term of saving their cost in production and also labor cost. So it is not impossible if changing that done at Motorola Company was one of the good examples. Not only had that Six Sigma also helped Motorola to reduce defects that occur on their products. In fact not only that, through changes made also can be seen that Motorola has reached the desired level of profit.

In addition, Six Sigma reduces process variation-output, which increases the efficiency and reduces operating costs. Motorola company profit margins have been “documented more than $ 17 billion in savings” in more than 20 years of using Six Sigma. Through Six Sigma method not only focus on eliminating all defects, but also improve the overall quality of the final product sold. This is because the basic goal of the changes resulting from Six Sigma is to eliminate the waste of resources, but customers also buy products that work better and last longer.

Motorola’s own successful companies implementing Six Sigma in which increased customer satisfaction and retention by providing high quality consumer products without raising the price. This is because the cost-saving aspect of this strategy bruised weight without compromising on the quality control factor. How to implement Six Sigma Conclusion As a conclusion Motorola is considered as one of the organizations that are undergoing series of different changes from time to time. This is because the organization will affect by different changes that are going on.

Basically human resource is the most important aspect of the organization due to the fact that continuous innovation is the primary strategy of the organization in order to give their customers, something new from time to time that will help the company to maintain the loyalty of their customers that will give them the competitive advantage. For the Motorola Company the change was happen totally depend on technology that are influence a lot for the company. Technology change faster and doing the communicating business need sacrificed in term of budget. It is because from the budget the company can decide what type of the technology that there


Tushman, M & O’Reilly, C 1997, Winning Through Innovation: A practical Guide to Leading Organizational Change and Renewal, Harvard Business School Press. www.dictionary.com access date 28 February 2013

Examples of Students Essays

SWOT analysis, McDonalds Essay Example

SWOT analysis, McDonalds Essay


1 – SWOT analysis, McDonalds Essay introduction. McDonalds restaurants are set up in areas that are highly populated and aren’t out of the way from most people, most restaurants are near shopping centres and schools. 2. McDonalds staff members are given 3 minutes from when the customer first walks into the store and for their order to be taking, 20 seconds for money to be taken and change given, another one minute for food to be prepared and given out. 3. Product from McDonalds is quite reasonably priced, also with their ‘euro saver menu’ that is great for students and customers on a low budget. 4. The standard in McDonalds is high, we know this because customers have always come back. The quality of product in McDonalds is very important, most product has a holding time of 10 minutes, product over this time will be thrown out. 5. All staff in McDonalds are highly trained to give you the best service possible during your visit. 6. McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%), they serve over 69 million customers in 119 countries daily. 7. McDonalds successfully targets young children through offering playgrounds, toys with its happy meals.


1. McDonald’s is very criticized for offering unhealthy food to its customers, being a big cause of obesity and strong marketing focused on very young children. 2. The McDonalds menu is a big weakness for McDonalds, although they try to overcome this by their Salad Menu and healthy wraps. 3. The employee turnover is quite large, having at least 60 staff in the smallest stores, this brings training cost up and overall cost to McDonalds too. 4. In highly populated areas there are a lot more fast food restaurants, some much healthier options too.

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1. McDonalds could bring new markets into their stores, a much healthier menu could bring a much better face to the business. 2. A home delivery service would be quite successful for McDonalds or it could be a great waste of money, if food is not warm and presentable customers would not use this service. Threats

1. Other fast food chains are a threat to McDonalds, although they are not a big threat due to McDonalds being a household name and a very welcoming environment. 2. Lawsuits are expensive as they require time and money.

Examples of Students Essays

McDonalds Stakeholders Essay Example

McDonalds Stakeholders Essay

This website shows the differnent stakeholders and how they influnece businesses – McDonalds Stakeholders Essay introduction. the main two businesses i am going to be investigating are McDonalds and cadbury.

what are stakeholders?

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Stakeholders are people who own a share in the business, they have to buy the shares from the stock exchange or they have an influence or interest in the business. an example of a stakeholder of a school would be a govnor. they dont own a share but they influence the decissions that the school makes.

Internal stakeholders

internal stakeholders in a school would be teachers the as they are people who actually work for the school. an example of an internal stakeholder in a business would be a manager as they actually work inside the company.

External stakeholders

External stakeholders are people who influnece the business. an example of one in a school would be parents as they dont actually work for the school but they still have to have a close relationship with it McDonalds Stakeholders

McDonalds has many franchises around the world. The first franchise was opened in 1967 in Canada over the years it has spread all around the world and there are now more than 1000 franchises around the globe McDonald’s aims are.

McDonald’s aims are to provide a fast, friendly service but they also like to make sure their customers are getting good value for money on the food as well.

The Stakeholders.


One stakeholder of McDonalds would be its employees. The employees are internal stakeholders as they work inside the company and have an interest and influence the way it is run. So anybody that works for McDonaldsis a stakeholder. This could be from a partime team member or somebody from the head department. It doesn’t matter as long as they work for the company. The following link shows an article about the internal stakeholders of McDonalds.

http://www.triplepundit.com/2012/05/mcdonalds-uk-new-stakeholder-engagement-website-signs-progress/ the news article explains how it wants both internal and external stakeholders to meet and ask questions about the company rather than McDonalds answering peoples questions through the social network. employees often have staff meetings with managers where they can talk about what they think is going well or not so well this is why employees are internal stakeholders as if they think something needs to be changed they can influence this change to happen.


Customers are also stakeholders they are  slightly different from employee stakeholders though, as customers are external stakeholders this is because they don’t work for the franchises but they still buy products from them so they have an interest in McDonalds. This means that every customer who buys from any McDonalds franchise is a stakeholder. Even if they only use McDonalds occasionally. customers he interests in McDonalds for many different reasons, one might be that they a promotional meal has come out McDonalds are always looking for feedback on their products so if they get this from their customers they are more likely to keep the meal on their permanent menu but if McDonalds didn’t get any feedback or the sales was low on the certain promotion they are more than likely to scrap it from the menu and not offer it again.


Suppliers are also internal stakeholders as they also work with McDonalds. McDonalds use many suppliers for the things in their store for example they get the food from one supplier and then the drinks from another. Suppliers are a really important part of the way McDonalds runs if McDonalds didn’t have suppliers there would be nothing for them to sell. Suppliers also have an interest in McDonalds to be one of their stakeholders. The supplier’s interests would be about the orders McDonalds make because the more they do make the more money they are going to be making for the company. McDonalds also like to make sure the supplier they muse is trust worthy as suppliers play a huge part in all the chains of McDonalds as they wouldn’t have any food to sell if a supplier failed to deliver when they needed it.

The Government

People don’t normally expect the government to beinvolved with Franchises like McDonalds. But the government are actually external stakeholders as they also hold an interest and influence McDonalds. The government are interested in McDonalds because McDonalds offer lots of opportunities for the unemployed to get a job as there is many franchises are the world because McDonalds is a global company. The government also pass new laws that could affect the way McDonalds is run an example of this would have been when everybody got banned from smoking in indoor public places. The government made every company from a corner shop to a large global business stop people smocking indoors a public space as it had become a law if anybody was smoking where they wasn’t meant to be the business could risk enormous consequences. The government also have an interest in McDonald’s when they want to build a new franchise. They have to get planning permission first before they can start building it this is another way the government play a part as they have to decide whether they are going to allow or deny this.

Trade unions

Trade unions are external stakeholders as they work outside the business. Trade unions are people who look after the rights of the workers on how they work, get paid and the conditions they work in. they also access the risk of the employee getting hurt at the work place due to poor conditions. Employees have to pay to be part of the union but it is only a small amount out of your wage or salaries. they have an interest in McDonalds as some of their staff from each franchise may be part of their unions if they aren’t the union pay advertise and explaining what they do and why a staff member should become part of their group to help make other peoples working conditions better.


Communities are also external stakeholders. Communities are widely involved with the businesses like McDonalds as they are interested when stores are planning to build near them they are also interested in the jobs that the store can offer. McDonalds rely on the community a lot as they wouldn’t have any business if they didn’t keep their customers happy by offering great services.

Examples of Students Essays

The McDonalds Essay Example

The McDonalds Essay

The McDonalds, one of the largest and the most successful fast food chain of today, operating globally from 119 countries and different terrain across the globe, serving almost 47 million customers in their everyday operation, McDonalds restaurants serves and operate in more than 31,000 restaurants worldwide – The McDonalds Essay introduction. As one of the most patronized fast food shop, McDonald’s provides job opportunity and employs more than 1.5 million people in their restaurants world wide. Without a doubt, McDonalds is one of the most successful fast food restaurants, operating and serving its global customers across the globe. (McDonald’s 2006)

The history of McDonalds and its business can be traced during the year 1940, when the two American siblings Dick and Mac McDonald opened a unique restaurant in San Bernardino, California, which they named after their surname “McDonald”. In a sense, Dick and Mac‘s foundation of McDonalds restaurant in 1945, had been the catalyst of change and carry up the brilliant idea of “fast food chain”. With their introduction of the “Speedy Service System”, the principle of contemporary “fast food restaurant” had been established. (BBC Home)

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Exactly, 15 years after its foundation, a clever American business entered the history of McDonalds, when he ask the founders Dick and Mac, to venture for another stage of business and open franchise store or outlet of McDonalds, as an answer for the increasing demand of their services and products. Officially, in the year 1955, the American entrepreneur “Rey Kroc” opened the ninth McDonald’s outlet in Des Plaines, Illinois. Several Years later, Rey Kroc had bought the share of the McDonalds, which is the start of McDonalds corporation and leads the whole company to global success. (BBC Home)

 With the amazing success of McDonalds to dominate global market world wide, Dick and Mac McDonald’s concept of a “Speedy Service System” restaurant in the year 1948, McDonald’s had been an icon of “globalization” and increase of “American way of living”. Nevertheless, McDonald’s success is as well the accomplishment of the whole American nation, as it carries the culture and the history of the United States, spreading from almost all the countries around the globe.

At present time, McDonald still remains on top of the competition in its industry, as the company continuous to effect changes in their services and products. Apart from being the most patronized fast-food restaurant today, McDonald’s is as well one of the largest and the biggest fast-food restaurant franchisee, with more than 30,000 franchised outlets or stores in over six continents across the globe. Since the early 20th century, McDonalds and its management are on active campaign of updating and improving their business by effecting innovations in their outlets. Recently, the company had added a coffee shop in most of their branches, which they named as the “McCafe”. Apart from drive-through services, McDonald’s is on a busy task of adding. (McDonald’s 2006)

Moreover, McDonalds revenue continuous to increase, for the early 2008 the sales of the company had amazingly increases by 5%. The company had recorded $22.79 billion USD, for their initial review of revenue for the year 2008. For the last two years, McDonald’s corporation had received $14.45 billion USD for their operating income for the year 2006. In addition to this, the McDonald’s corporation had added $3.544 billion USD in their net income for the same year. Who would have ever thought that the once a small scale fast food restaurant in California will improve to be as one of the major fast-food chain giants. (McDonald’s 2006)

However, aside from these financial success and positive growth of McDonalds, over the years, the company had been hit of various criticisms and issues, which affects the company and threatens its future growth as one of the leading fast-food chain in its industry.

Over the years, the McDonald’s had been through different tale of criticisms and issues on their corporations, on which at some point had been the guide of the company to improve and innovate in their service as well as in their operations.

The “McJob” is one of the long been issue McDonald’s had been battling even up on the present time. Over the years, McDonald’s and its higher officials gad been through battle to amend the dictionary definition of the word “McJob”, as the Merriam dictionary defines “McJob” as low reputation job, requires only minor skill to be qualified and offers little financial opportunity. Nevertheless, McDonald’s believes that McJob’s definition disrespect thousands and millions of people working in McDonald’s restaurants across the globe. (Mail & Guardian)

 In addition to this, the subject of obesity in the United States is one of the major issues, on which McDonald’s corporation had faced. Various columnist and writers had blamed McDonalds as one of the major offenders in the statistics increase of obesity among the Americans. Fast-food critics directly charge McDonald’s guilty for the issue of obesity in the movie documentary Super Size Me by Morgan Spurlock, which straightforwardly point their super-size meal on their menu. Due to this, McDonald’s had changed their super size meal to adult size meal and offer green healthy choices in their menu, which include various type of leafy salads. In some instance, these issues and criticisms of McDonald’s had helped the company to become stronger and firm to survived major dilemmas in able to continue serve their customers world-wide. (IGN Entertainment, Inc.)

Fast-food chain industry, one of the most booming business industries of contemporary food services, which offers large amount of opportunities for the people world-wide. Moreover, fast-food industry is considered as one of the major economic engine, which helps the financial needs of a specific country, in providing jobs and works for the people as well as for the students for additional part time income. Fast-food industry, however, is as well one of the industries that has stiff competition its stakeholders.

To identify the McDonald’s competitiveness in its industry, the porter’s five forces analysis is definitely reliable to come up with appropriate competitive position of McDonalds.

1.      Intensity of rivalry amongst existing competitors

Definitely, McDonald’s edge over its competitors is significant, on which the company must consistently research and improved their company to sustain power amongst their competitors. McDonald’s edge over its competitor is their products or foods and service.

2.      Threat of entry by new competitors

The threat of McDonald’s for the new comers in the industry can be cite in the aspect sales. New competitors will definitely affect the sales of the company, due to the fact that it will have a share in the market. To prevent this, McDonalds must be consistent to their advertising campaign and continuous to innovate on their products.

3.      Pressure from substitute products

As one of the leading fast-food chain, McDonald’s must be consistent in their substitute products. The company must have proper use of their substitute products, to offer keep a steady pace in their product competitors.

4.      Bargaining power of buyers (customers)

In food service industry, customer’s power is always the major concern. In able to maintain and garner profit, the company must use properly the power the buyers, in which McDonalds should more in the spending capacity of their customer and the price of their product.

5.      Bargaining power of suppliers

Suppliers, on the other hand, are as well a significant factor in fast-food industry. McDonald’s must protect and maintain a good relation on its suppliers, to beneficially use its power and continuous to effect smooth sailing operation. (Frat Files)


The Strength of McDonald’ Corporation can be cited in different aspects. On e of its major strength is its global competitiveness, in which McDonalds can be seen in almost every country in the world. Having franchised outlets spread in different country is definitely an advantage for the company. Another one is that McDonalds Corporation is one of the pioneers in its industry, which is well known across the globe. Nevertheless, the popularity of McDonald’s is one of their strength.


Although, McDonalds is one of the most successful fast-food company today the company still has its weaknesses. One of it is the lack of product innovation, over the years McDonald’s has the same the line up of food choices on its menu. Another one is that McDonald’s has old outlets, which most of their early outlets are aging, meaning the structure and design as well as it equipment not accurate to the present time.


As huge and successful fast-food chain globally, McDonalds has a bunch of opportunities, which is definitely helpful for the whole company. First, there are still countries where McDonalds is yet to be established, the company can definitely take advantage of this opportunity and expand their food services in this countries. Second, McDonalds has bigger opportunities to contribute to the nation, which McDonalds can use some of their revenue to help the society.


Threats, on the other hand, are always consistent as far as corporate stability is concern. One of the major threat McDonalds has is their competitors, no doubt competitors. Second, is the economy is as well a threat to McDonalds, which McDonalds must be ready and firm to handle the ups and downs of the economy.

Nevertheless, McDonald’s must continue to explore and expand to countries and places, which they are yet to establish. The constant business expansion is definitely beneficial for the entire McDonalds Company to survive the ever changing competition of its industry. Product innovation is as well recommend for McDonalds, on which the company must continue to improve, develop and think of something new to offer in their menu to serve the constant changes of customer’s taste. In addition to this, redesigning McDonald’s outlet is another alternative McDonalds can do in able to be updated of the changes in the society. In the end, constant introduction of new concepts is definitely a beneficial alternative for the entire McDonalds, to keep a steady pace on the ever changing industry competition and broaden its popularity world-wide.

Works Cited

McDonald’s (2006), FAQs: Retrieved May 15, 2008 from http://www.mcdonalds.ca/en/aboutus/faq.aspx

Mail & Guradian (2007), McDonald’s takes issue with ‘McJob’ definition: Retrieved May 15, 2008 http://www.mg.co.za/articlepage.aspx?area=/breaking_news/other_news/&articleid=302511

BBC Home (2005), A Brief History of McDonald’s: Retrieved May 15, 2008 from http://www.bbc.co.uk/dna/h2g2/A3816740

IGN Entertainment, Inc. (2008), Super Size Me (2004): Retrieved May 15, 2008


Frat Files (2008), Porter’s Five Forces Analysis: Retrieved May 15, 2008 http://www.fratfiles.com/essays/139022.html


Examples of Students Essays

McDonalds & obesity Essay Example

McDonalds & obesity Essay

Q1) How should McDonalds respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? – McDonalds & obesity Essay introduction?? Should McDonalds eliminate Ronald McDonald in its ads?

A1) in my opinion, changing the character Ronald or eliminating it is not the answer, the answer is for McDonalds to emphasis that cigarettes are always harmful, in contrast McDs menu has a variety of healthy options, so the comparison is wrong because it is of totally different types. Mac can/should target its Ronald to do more advertisements for healthy food and nutrition, they can also label their food with the amount of fat, cholesterol, sugar, and other nutritional values; another suggestion is to encourage kids to eat healthier foods by adding toys to healthy foods only.

More Essay Examples on Health Rubric

Q2) discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay 1.5% tax on their ad budget, propose a strategy and defend your recommendation.

A2) I think this strategy gave the food marketers the freedom to choose between paying or advertising about healthy foods, in my opinion I think the best strategy is to focus on adding healthy messages, as we all know how French people really care about their health, it will no cause anxiety and the best strategy is to focus on product differentiation such as: whole wheat bread, grilled chicken, corn made bread…etc.

Q3) If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother?

A3) according to scenarios if there is no evidence for proving that obesity rates fall in those countries that ban foods ads to children, still should concentrate on foods ads, whether obesity rates fall or not. There is no decrease in the percentage of obese children in developing countries but there is no indication of an increase. The number of obese children stays the same because of addiction by the existing percentage of children but government has strong evidence on main reason for obesity is harmful food items, so this reason is sufficient for the prohibition of food ads to children. The obesity rate cannot rapidly fall, it will take some time because parents’ lifestyle should modify as well as children’s’ eating style should also change. Less traditional food and having less physical work in developed countries, especially in Scandinavian countries where there is less working hours. The children’s’ obesity becomes a very big problem worldwide.

Q4) the broad issue facing McDonalds in the UK is the current attitude towars rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facings McDonalds & critique its various approaches to solving the problem.

A4) Problems:

Some say that the fast food portion sizes are partly to blame. Some people say advertising is to blame, especially ads aimed at children Solution:  ad campaigns aimed at kids featuring Ronald McDonald and animated vegetable and fruit animations. McDonalds corp. later issued a statement claiming that many nutritionists believe they their meals can fit into a balanced diet. Using positive lifestyle messages in ads.

McDonalds changed menu with items such as porridge, smoothies and chicken wraps is on reason for the growing business

Q5) Develop a long term plan and a short term plan for McDonalds.

A5) long term plan is for Mc to enhance its perceived picture in the minds of people and show them the “healthier side of mc” For the short term plan: healthy ads, new and different healthier products that include more fiber and less cholesterol, participating in more socially responsible activities like recycled food sacks, 10% of revenues to fund cancer research… etc.

Examples of Students Essays

Supercat Powerboats Case Study Analysis Essay Example

Supercat Powerboats Case Study Analysis Essay

Given Ryan Kratz’s motivation to start new companies and his educational background in entrepreneurship and finance, I believe he should remain in the real estate business for at least one year, then focus on building his collection of businesses at various life-cycle stages – Supercat Powerboats Case Study Analysis Essay introduction. Ryan should use that year to work on maintaining the business relationship he has with Gary Wells and his father David Kratz, continue to build the backlog of SuperCat sales and concentrate on marketing, and work in real estate to build financial equity and professional relationships within the real estate industry.

Ryan’s father is a serial entrepreneur and has the unique experience of vetting start-ups and building them to a particular exit strategy. In working with his father, Ryan does not need to quit real estate and immediately rush into purchasing his portfolio of companies. In “Never Bet the Farm,” Iaquinto and Spinelli recommend keeping your day job and finding a way to fit the new business venture into your work schedule by becoming a weekend entrepreneur. David Kratz supports this idea by recommending his son to work on the SuperCat business at night.

More Essay Examples on Business Rubric

Properly building businesses will take much time, research, and capital. After one year, Ryan will have more contacts through working in real estate and will have the bank loan paid off, allowing him more flexibility and greater financial stability to start the next venture. Timing is truly a factor to consider when looking for the next opportunity, and Ryan is sure to meet more people who may present another business opportunity in the real estate company where he works. Real estate offers the chance to learn intimately about clients and their financial and professional backgrounds.

This network-building may lead to potential business opportunities that Ryan would not have been exposed to if he quit real estate right away. Also considering, he already accepted the position from his fellow Harvard Business School alum and he should not be too quick to burn that bridge by rescinding his job acceptance. While working in real estate, Ryan should focus on growing his relationship with Gary, seeing that it is a new business and Gary is the key to training new shop workers in order to institutionalize operations.

Ryan can also get a feel for how he works with his father and decide if he wants to invest with him in future opportunities. Being a good business partner takes much work put into the company, and work put into building relationships between partners. Ryan shouldn’t be too quick to leave real estate and lose touch of the SuperCat business that has just been freshly inked. Question 2: According to Amar Bhide’s article “How Entrepreneurs Craft Strategies That Work,” all ventures merit some analysis and planning, but a comprehensive analytical approach doesn’t suit most start-ups.

A number of criteria must be considered in order to evaluate the potential of the business, however many business relationships and investment opportunities may be time sensitive and don’t lend to a drawn-out and time-consuming assessment. I believe Ryan made a cogent analysis of the SuperCat opportunity in time to keep Gary’s interest and not pass on a good prospect. Ryan’s 3 M approach gives a decent opportunity assessment and also lends to quick evaluation of other ventures in the future by looking at market size and structure, market growth, and margin analysis.

In Ryan’s breakdown of criteria for choosing an investment opportunity, he lists his preferred market size as being bigger than $200 million worldwide but less than $25 billion. Ryan said a market greater than $25 billion might attract larger players which creates difficult competition. With the worldwide market for all powerboats being approximately $20. 5 billion at the time this case study was written, he is sitting in his ideal market. He also prefers growth of 10% or more per year, but Ryan’s research shows this market is currently growing at 2. % to 3% annually. The specific breakdown of powerboats similar to what he will be selling does not have enough market information to report fragmented growth rates, so SuperCat will be relying on Gary’s previous customers to maintain market share, and will apply a multi-pronged marketing strategy to increase their footprint in the market. Preferring a fragmented competitive structure, Ryan foresees SuperCat carving itself into a niche area.

In the Business Opportunity Plan presented, Ryan lists Skater, Marine Technologies, Inc. and NOR-TECH as competitors who also build 42 foot custom catamarans. Lending to a competitive advantage, none of them blend performance boating with recreational boating by specifically building a bow in the cabin of each boat. This may allow for SuperCat to carve out the perfect competitive niche and Ryan to maintain growth of the market share he is looking for. Ryan wants to create margins that are over 15% net profit because that provides enough cushion if mistakes are made in the company. I agree with using net profit margin as a metric to determine how healthy and profitable he company is, but I disagree with his percentage. I would suggest a healthier margin to maintain is closer to 25% because that would give the company a larger cushion to protect itself during potentially difficult times. Gary has sold smaller boats to a French buyer who is interested in purchasing two SuperCat catamarans, and Ryan feels there is a market for these boats in Spain, but none of those deals are finalized yet. If they don’t sell any boats right away, they will need the extra margin of security so the company does not run out of money.

Question 3:With the information Ryan provides in the case study, SuperCat provides a good potential return on investment of 87% after the first year of operation. Please see the attached Excel spreadsheet for the formula breakdown of calculations below. Ryan’s original estimate used an average sale price of $675,000 per boat (which would have given 124% return), but Gary mentions a retail boat price of $600,000 on page 6. In order to remain conservative, I calculated the return on investment using the smaller retail price. Both calculation breakdowns are attached.

Question 4: Today’s consumer demands their products to be better, faster, and cheaper. This is not only due to the economic decline from the recent recession, but this has trended for quite some time now. Businesses cannot give merely a combination of quality and price anymore, but they need to strive to provide three value disciplines: product leadership, customer intimacy, and operational excellence. In “The Discipline of Market Leaders,” Tracy and Wiersema explain that a company cannot be everything to everyone. It needs to instead find the unique value it can deliver to its chosen market.

SuperCat possesses value disciplines in product leadership and customer intimacy, sacrificing operational excellence in order to create a superior speedboat tailored to its very select target customers. Gary Wells defines SuperCat’s product leadership by being an industry icon and consistently creating high quality, top performing, safe powerboats for 25 years of his career. SuperCat’s track record for product leadership relies solely on his ability to design and build super-premium boats using the finest materials.

According to Ryan, Gary had devoted customers repeatedly coming back to him asking for different types of boats, their loyalty reaching as far as France. It seems their relationships were cultivated and maintained through the years, as this was likely not a one-time transaction. However today, there is a higher chance that same customer base might be purchasing a used boat instead of a custom new powerboat, or even not buying a boat at all due to stock market losses and economic anguish.

At the time the case study was written, SuperCat’s competitive advantage was listed as blending performance and recreational boating by using an exclusive (but not patented) design. SuperCat is the “low cost, most unique, highest quality producer with a truly personalized sales touch. ” Ryan lists the typical customer’s annual income as exceeding $1 million with net worth exceeding $10 million, noting increases in wealth within baby boomer and younger generations thanks to massive global wealth.

Clearly, today’s evaluation of the global economy would reflect how both American and international markets’ overall growth rate and rise of affluence have been affected. If the millionaires Ryan originally targeted are still in the market to buy a powerboat, he would expect them to scrutinize their investments more intensely than ever before. Boats are recreational vehicles, and such purchases typically decline in recessions.

Examples of Students Essays

BP and the Gulf of Mexico oil spill (case analysis) Essay Example

BP and the Gulf of Mexico oil spill (case analysis) Essay

BP and the Gulf of Mexico oil spill (case analysis)

BP is a multinational oil and gas company – BP and the Gulf of Mexico oil spill (case analysis) Essay introduction. This company is headquartered in London, UK. Not so long ago, this company has faced one of the world’s worst environmental tragedies. After its explosion in April 20th, 2010, the company’s situation had kept on getting worse and worse.

More Essay Examples on Communication Rubric

The communication problem is that the crisis team that Tony Hayward (the CEO of BP) prepared to find solutions to the issue isn’t making much progress. Each month it took to resolve the problem would make the disaster worse. As this oil spill situation was heading to the wrong direction, the business was loosing billions of dollars from lawsuits and paying for damages up to an estimation of $16 billion. Also in addition to BP’s financial matters, the corporation has lost over 50 percent of its share value, and $80 billion (US) loss in its stock market. Its main asset oil has been flowing into coasts up to an average of 35,000 to 60,000 barrels a day. Economical issues that BP has caused from this catastrophe are threatening 400 different species of birds and animals, and affecting the fishery and tourism industry to have a significant loss. This has obviously left the company with a bad impression to its shareholders, consumers, employees, etc.

The causes of the communication problem are firstly, the BP’s crisis team not working together suitably to accomplish a fully functioning plan. The team has wasted a big chunk of its time, which caused the situation to get worse by the minute. As mentioned in the article, as of June the oil landed in the Louisiana coast, and washed up on the Mississippi and Alabama barrier islands. Secondly, the president was not very impressed by how the safety precautions are being held. The death of the employees obviously occurred for the communication between the employees and the higher stages of managers. A better safety plan for the employees and the equipment used for drilling will be a good way to begin a second time.

The symptoms of the communication problem are the poor communication skills of the managers and CEO of the BP Company. The crisis team hasn’t had its plans operating successfully, which made their situation worse as time

passed. The safety rules the managers’ set for the employees were even a failure, because of the workers having to face death and many being injured.

The stakeholders in this situation who is affected are mainly the stockholders, the employees, and the consumers. The stock prices as they mentioned have dramatically fallen, and the value of the stocks have gone below 50 percent. There were also employees who were killed and injured, and that concerns the other employees for that reason. Lastly, the consumers have been affected for the reason that the company isn’t doing much things to help the economy form the destruction they’ve created.

BP can use the communication model to help the stakeholders. The employees who were affected in this crisis can be explained from the communication model. The sender is the management of the company and then the message should be explaining what the company could do for more safety precautions. The receiver is the president and the congress that shall spread the world of their new safety plan. The feedback from this is that the employees will feel more comfortable about working there.

In conclusion, from the communication problems those have occurred in this explosion by BP, it has impacted on its stock prices and the impressions of the company to the public. Many things can be done to resolve this issue, and communicating plays an immense measure.